{"id":5404,"date":"2025-01-10T08:55:22","date_gmt":"2025-01-10T08:55:22","guid":{"rendered":"https:\/\/perandpro.com\/?page_id=5404"},"modified":"2026-10-01T13:43:37","modified_gmt":"2026-10-01T13:43:37","slug":"founder","status":"publish","type":"page","link":"https:\/\/perandpro.com\/en\/frontpage\/brand-story\/founder\/","title":{"rendered":"About Founder"},"content":{"rendered":"
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\r\n \"\u6ce2\u5152\u4fdd\u7f85\u5275\u8fa6\u4eba\r\n <\/div>\r\n
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Founder of Per&Pro (\u6ce2\u5152\u4fdd\u7f85)<\/h3>\r\n

Mr. Cheng-Chin TSENG (Sandal TSENG)<\/h2>\r\n
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    A Chance Encounter That Sparked a Lifelong Passion<\/h4>\r\n

    During his university years,\"Fragrance\"<\/strong>a word appeared in the course, changed Mr. Tseng\u2019s carrier life totally.Entrepreneurship,<\/strong>he invested his final month\u2019s salary into starting afragrance industry<\/strong>marking the birth of- Per&Pro<\/strong>fragrance world<\/p>\r\n <\/div>\r\n\r\n

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    Pioneering Taiwan\u2019s Fragrance Industry from the Ground Up<\/h4>\r\n

    Forty years ago, Taiwan relied almost entirely on imported fragrance raw materials. Minimum order quantities from overseas suppliers often reached hundreds of kilograms, posing a major challenge for a startup. Through self-learning, relentless experimentation, and collaboration with international fragrance company, Mr. Tseng gradually built his expertise. Recognizing the importance of \u201cunique scents,\u201d he consistently reinvested a significant portion of profits into research and innovation\u2014particularlyBionicFragrance Technology<\/strong>earning the trust of clients and carving out his niche.<\/p>\r\n <\/div>\r\n\r\n

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    Rooted Locally, Reaching Globally: Taiwanese Florals on the World Stage<\/h4>\r\n

    Rather than chasing trends in Europe and the U.S., Mr. Tseng chose to focus on the natural beauty around him. He firmly believes,the fragrance of Taiwanese flowers<\/strong>rivals that of Western roses and jasmine and deserves global recognition. Rain or shine, he traveled across Taiwan researching native flora, eventually developing 25 distinctive Taiwanese floral scents. This marked the first time Taiwanese flowers took center stage in global perfumery, creating a shared olfactory memory for the people of Taiwan and offering the world a new way to experience the island.<\/p>\r\n <\/div>\r\n\r\n

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    Social Responsibility and Inspiring the Next Generation<\/h4>\r\n

    With four decades of industry experience, Mr. Tseng sees knowledge-sharing as a responsibility. He actively engages with media, delivers lectures at universities, and offers professional courses in perfumery and scent education. Through these efforts, he continues to inspire and nurture new talent, injecting fresh energy into both academia and the fragrance industry.<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n

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